Getting Your Videos Seen On YouTube
Keen internet observers would have recently noted the changes to Google’s ranking algorithms that may have affected how some real estate listings are found online, since it targets duplicate words targeting spam and older content. Matt Cutts from Google wrote in his blog that it was a ‘pretty targeted launch’.
Slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather tha
n a site that scraped or copied the original site’s content.
So how can you ensure you get your video seen in the places that matter, by the people that matter. Here at Visual Domain we can help you with Search Engine Optimisation, but here are some handy tips:
- Tag it right- tag words are often forgotten when uploading videos, but we can’t stress how important they are. Keywords are how your video is found and pushed to to the top of the search results. Think of as many variations on the keywords as you can.
- Write a detailed description- many people use the description to simply write ‘Contact Me’. Not good enough! Describe what’s in the video and then you can write your contact details at the end.
- Clear headings- make the title of your video clear, concise and to the point. Don’t try to be be tricky or sophisticated, just simply state what it is.
There’s plenty of information on the World Wide Web about SEO, so have a look around and make sure you’re not missing out on the views you need!
Bits & Bobs at Visual Domain
With 2010 soon to coming to a close, plenty of people will be breathing a sigh of relief. What a tumultuous year it has been! Whether you’re an AFL fan or politics lover, it’s been a year of ups and downs and complete unknowns. Hung elections, hung grand finals- it’s been mayhem for the real estate industry. Hopefully next year will bring a lot more stability to the industry.
I’m really looking forward to checking out end-of-year market updates and reports. With final annual clearance rates and sales numbers in, it will be an interesting reflection of how the market reacts to unexpected events and circumstances. We’re filming a few at the moment and I’ll be sure to to post them here for you have a look at.
The end of a year is a great time for reflection- How can I do better? How can I increase my clearance rates? How can I get my name out there? How can I expand my database?
If you really want to reflect on these questions, why not do it in style? If you made a fantastic sale this year, and I mean FANTASTIC, why not splash out $40,000 a week on this amazing holiday house. It’s comforting to see that there is a still a market for these sorts of properties!
And in exciting news for Visual Domain- we’re a mere 600 hits away from hitting 100,000 video views on our YouTube page. Extremely exciting! We were promised a party when it happened- lucky it will hit just as we’re celebrating our Christmas Party!
We also have some fantastic videos due to be edited this week. A beach box auction. A charity boxing match. And a ‘very cute’ Christmas message with some furry friends.
So, stay tuned to our Twitter, Facebook and Blog page for the most up-to-date updates!
What About A Christmas Video Message?
Can you believe tomorrow is the first day of December? This year seems to have flown by. But have you thought about how you’re going to thank your clients for their support throughout 2010? A bottle of wine, box of chocolates or maybe a gourmet hamper? How about a Christmas video message? A unique way to personally address your clients, a video message can be tailor-made, anyway you like!
Think you have a nice singing voice? Sing a Christmas carol. Think you have a knack for making some awesome Santa hats? Bring them along to the shoot. Or simply want to give a heartfelt thanks for all the amazing support you’ve received this year? Done.
A Christmas video certainly stands out from the paper cards that get delivered in the post, and the receiver will be intrigued and will certainly play it straight away! It is also a lot longer lasting than a paper card, so you’ll stick in the memories.
As well, the video gives you an opportunity to talk about some of the highlights of year- whether they be record sales, a new office or hitting an important milestone.
So have a think, get creative and then give us a call to book your video Christmas message- be quick, it’s nearly the 25th of December!
Have a look at the below examples for some inspiration.
Laing + Simmons
Starr Partners
It’s All Good At Visual Domain
Our new office in Sydney has been producing some fantastic work. It’s been a big week for prestige properties and you’ll want to have a look at a couple of videos Dougmal Real Estate have purchased. The first is 3 Pembury Close, Denham Court which is billed as ‘The Ultimate Luxury Resort.’ Also, have a look at Garth Makowski presenting 28 Cubitt Drive, Denham Court. Another luxurious stunner, this is an executive manor. It’s amazing how video really captures the spirit and essence of these properties.
We’ve also had some feedback from Garth Makowski about his experience with Visual Domain:
“Your guys could not have been more accommodating – very professional and personable decent guys too – well done on your recruitment & process. They have gone beyond the call of duty and I am very thankful for their efforts to assist me to be able to market and promote this property at the highest level – my vendor will be very appreciative also.”
We also had some feedback from Heather Steadman at Buxton who recently filmed an agent profile:
“Just wanted to give you some feedback after the filming for my profile this morning. Tim arrived on time and was quick to put my (reluctant) children at ease, and also myself. I had scripted a short ‘blurb’ to deliver but was afraid that I would come across quite ‘wooden’ and scripted. I was right, as I think when I delivered that bit, I did! Tim simply asked questions, and generally made everyone not only at ease, but enjoy to the experience. After he left, both my director Craig, and my testimonial Peter, made separate reference to how good Tim was in the way he captured the footage he required. Overall, after being quite sceptical on how this would turn out, I am now eager to see the first proof! Well done to you, Tim and the Visual Domain team!”
With those fantastic results and lovely testimonials, why not give video with Visual Domain a go?
Gettting Ready For Spring
Tomorrow, the long awaited, never-ending election campaign finally comes to a close and it’s actually time to exercise your democratic right and vote (unless you take Mark Latham’s advice to do a donkey vote, that is). It’s also only a week until Spring (though there are a lot of cold mornings still ahead, I’m sure), and with the election all over, that means it’s going to be a busy time for the property market. Read More…
Where’s The New Visual Domain Office?
It’s being a big week here at Visual Domain HQ. We’ve been racking up frequent flyer points, stimulating Sydney’s coffee shops and launching our Sydney office!
Yes, you read right, Visual Domain now has a Sydney office. Based in Surry Hills, we have a great team whose sole job it is to look after your NSW video and marketing needs. The Visual Domain Sydney office is headed up by Janet; client services manager, David; production manager, and Chris who is the head of photography and additional services. Alongside them, there’s a whole team of talented crew, producers and editors
Since launching in 2008, the growth of Visual Domain has being fast and action packed. As people realise the many benefits of video, and social networking sites like YouTube and Facebook quickly grow (Facebook recently hit the 500 million users mark) the demand for video has escalated. People know that video provides a point of difference and will help them stand out from the crowd. Visual Domain has being able to cater to that demand and produce high quality videos that everyone loves. As our popularity grows, we’re constantly looking at expanding and Sydney is just the first stop on the map (after Melbourne) but we’re also looking forward to opening offices in Brisbane, Adelaide, Perth, Canberra, and of course we haven’t forgotten our good friends across the Tasman Sea, New Zealand. These are all big plans for the future and we hope you’re just excited as us to see what the future holds.
Visual Domain’s Sydney office is much like the Melbourne office, your one stop shop for all your video, property and marketing needs. If you’re selling a property, our Sydney team can provide the ‘all-services’ option including video, copywriting, floorplans and site plans, but there’s also a heap of other options like company profiles, auction profiles or agent profiles. We can also guide you through how to use social media, uploading your videos and how to ensure the best possible final video. Visual Domain Sydney has a specialised knowledge of the surrounding areas and will be able to conveniently attend to your needs whenever, and wherever. We’ve already had great success with a number of key clients in Sydney including
- Richardson & Wrench, Elizabeth Bay
- LJ Hooker, Mosman
- Ray White, Frenchs Forest
- Ray White, Paddington
- John Greig Real Estate
We hope that with our new office in Sydney will be the key to the start of many more long relationships with key clients.
How To Use Social Media…Well!
We’ve all heard the news that social media is the next big thing. Well, now it’s not the next big thing…it IS the big thing! So hopefully you haven’t being left behind, languishing about your lack of videos on YouTube or pathetic attempts at regularly ‘tweeting’ on Twitter. However if you have, Visual Domain has some simple yet effective ideas to help you catch up quickly.
Introducing the brand new visualdomain.com.au
We’re very pleased to be able to share with you our fantastic new website. A lot of time and energy has gone into ensuring this is the best site possible, showcasing our full range of services available and ensuring a smoother, streamlined process to ordering your videos.
The website is easy to navigate with six different subheadings allowing you to learn about our products, view examples, learn about the company and order your video online. You can also have a browse through some of our clients and their testimonials, check out our blog and see what we’re up too, and of course, watch some of the fantastic videos we’ve produced.
Ordering a video is now as easy as clicking on the link and filling in a form on the website. Once you’ve clicked submit, Visual Domain will receive your request and then we’ll send you a confirmation email. Visual Domain is also offering a broad range of services, no longer just videos. If you go to the additional services tab, you can have a look at what else we offer. Copywriting, photography and floorplans are just some of the services we now offer, and you can view some examples on the website.
Make sure you check it out and share with us your thought
s:
http://visualdomain.com.au
AREC 2010 – Exceeding all expectations!
Visual Domain were proud to be associated with this years AREC.
AREC is now synonymous with bringing to the Australasian real estate industry some of the world’s leading thinkers and public figures who have achieved notable success in their specific field and this year AREC10 exceeded all expectations. With a capacity of 2,400, our auditorium was almost at bursting, a positive sign that the Australasian real estate market is in recovery. There was definitely renewed vigour and energy this year reflected in the comments from the trade exhibitors who were delighted with the enthusiastic interest in their offerings.
The standout speakers were without doubt the charismatic and talented Erik Wahl who artistically expressed his clear and simple messages and Sir Bob Geldof, who received two standing ovations and had the audience hanging on his every word. Sharing the room with legendary thinker Edward de Bono was a rare and special treat for many who were able to “see” the theories they have read in his many books fleshed out on stage – one in particular was his acronym EBNE (excellent but not enough) to remind us there is always room for more if we adopt a more creative way of thinking.
Couldn’t make it? Never fear! we’ve put together this highlights video for you.
Do you have a conference or awards night coming up? Why not video it? Contact Visual Domain to find out more!
Techmynd video stats – April ’10
A great article about video usage online from Techmynd. Proud to be one of the 126 Million blogs out there!
